Aspire2Inspire Dyslexia needed support to raise awareness about their activities. Former marketing professional Catherine got involved.
‘I really enjoyed my experience with Aspire2Inspire Dyslexia. Not only did it help me learn about dsylexia and the challenges of being a small charity trying to bring about a big change, but it also assisted me back into employment after my career break. It was so important for me to feel that I could offer them something useful, I do hope that they continue to use the database I’ve created to promote their activities.’ Catherine – Link Up volunteer
The Problem: Aspire2Inspire Dyslexia is a small charity aiming to make a big difference for children and adults with dyslexia in southwest London. They were in need of a marketing strategy to help them more effectively promote their activities/events to local schools and colleges to raise awareness to what they are doing and the services they offer.
The Solution: Catherine has a background in marketing and wanted to use her experience to help a local charity do its work better during her career break. Catherine worked closely with Aspire2Inspire to identify an initial strategy that would benefit the organisation most effectively and then as a first step put together a database of local schools and colleges for Aspire2Inspire to continue to use. She drafted an email template to go out and made followed up calls.
The Result: Aspire2Inspire now has a database of schools, colleges and universities that it can use to disseminate information about their activities. After the initial outreach that Catherine helped them with, they have now started a homework club for children with dyslexia.
‘We were very happy with the support we received from Catherine! As a result of her work with us we have been in contact with schools and colleges throughout south London and we have been able to start a new dyslexia homework club that already has a waiting list!’ Elizabeth Kwarteng-Amaning – Aspire2Inspire Dyslexia